Arkevista specialise in helping companies drive their marketing and sales by utilising market, competitor and customer intelligence. The webinar focuses on providing a ‘how to’ guide to finding new data and information to drive your marketing and increase sales. In these times of uncertainty having the right information at the right time helps you target the key markets, identify opportunities and compete more effectively. In 40 minutes, Peter Holland, a Director at Arkevista, will provide practical methods and examples of how a business can extend and leverage market and sales intelligence. By the end of the webinar you will be able to follow a simple set of steps to know if and how you can use the increasing amounts of free data and information that is available (including Big Data).