Research and analysis
For those who want more detailed assessments of their markets to support specific business objectives
We delivery actionable research and analysis to:
- understand your markets;
- support product and service development;
- inform channel and distribution management; and
- provide insights for strategy and investment decisions.
With our proven research methodologies, data, evidence gathering and systematic analysis we help you to move forward and make confident business decisions.
Markets
We analyse your markets, competitors and customers to support individual marketing activities.
- Market identification, sizing and selection
- Market entry planning
- Channel selection
- Proposition and positioning
- Competitive strategy
- Segmentation and targeting
- Trends analysis
Product and service development
We support your product development teams throughout the full product development life cycle.
- Market mapping
- Competitor SWOT analysis
- Features and benefits analysis
- Customer needs assessment
- Market and proposition testing
- Concept development
- Feasibility studies
- Market entry planning
Channel and distribution
We inform key distribution and channel management activities.
- New channel and distributor selection,
- Performance bench-marking, monitoring and management,
- Lead and prospect generation and tracking and
- Macro and localised competitor intelligence
Strategy and investment
We support your strategy and investment decisions by delivering specific insights.
- Map markets
- Support SWOT analyses
- Inform PESTLE analyses
- Identify opportunities for growth and investment
Our flexible, practical and professional approach
Clients come back to us regularly to deepen and enrich their understanding of their world, and to identify opportunities and options so they can respond quickly and act with more certainty.
FLEXIBLE
We deliver in phases at a pace that suits you; staying in regular communication. We report on the findings as they come to light and adapt to your changing business priorities, issues and opportunities.
PRACTICAL
By working closely with key stakeholders, we deliver an integrated set of data presented in a variety of formats designed to support each role. They receive the right data at the right time in the form that they need.
PROFESSIONAL
Our findings and conclusions are delivered in high quality executive level reports together with the supporting evidence and data.
Get started today
Find out what our research can do for you. Simply get in touch and we will provide you with information on the research we can provide and our delivery options.