Marketvista Research

Marketvista research: rich intelligence on markets, competitors and customers

Deepen and enrich your understanding of markets and identify opportunities and options so you can respond quickly and act with more certainty.

Our market sector experts and analysts draw on a range of research and analysis methods to deliver actionable intelligence to support the different roles and functions within your business.

We conduct primary, secondary and data-driven research, delivering executive presentations, written reports and the supporting facts, evidence and data in a bespoke Marketvista Dataset.

Data-driven research, the foundation to our approach

A detailed bespoke dataset is created for your business that provides a bedrock of evidence and facts about the organisations and their activities in the market. Delivered rapidly this gives you a consolidated source of intelligence that is orientated around your business.

We use our proprietary automated data mining processes combined with AI and machine learning to bring the power of research driven by big data to your business.

Primary research

We use a wide range of primary research methods that involve direct engagement using qualitative and quantitative techniques such as surveys, interviews, focus groups, observational research or case studies.

Secondary research

Collating and reviewing the body of evidence from what others have already researched before us saves time and establishes the current thinking. Well evidenced work does not need to be re-done and corroborates information in the data-driven and primary research. It sits between the two techniques in terms of cost and speed and can provide a full range of both qualitative and quantitative evidence.

Analysis

We apply a wide range of analytic methods to extract intelligence from the research including numerical and statistical analysis, investigative analysis, analysis of competing hypotheses, reductive analysis and bottom up/top down analysis.

Our optimised, flexible, practical delivery

Optimised

Receive research that strikes the right balance between depth, cost and speed because, based on the sector, available information and your requirement, we select the optimal mix of research methodologies that will meet your objectives.

Practical

By working closely with key stakeholders, we deliver an integrated set of data presented in a variety of formats designed to support each role.

Flexible

We deliver in phases at a pace that suits you, staying in regular communication. We report on the findings as they come to light and adapt to your changing business priorities.

Delivery

Our findings and conclusions are delivered in high-quality, executive-level reports. This is accompanied by full supporting evidence and data which provides you with a solid foundation for further analysis.